2023-2024 Catalog 
    
    Nov 24, 2024  
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2023-2024 Catalog [ARCHIVED CATALOG]

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BOT 1473 - Introduction to Marketing

3 Credit Hours

This course surveys American and international marketing systems in the development, pricing, distribution, and promotion of products and services. Concepts, practices, and policies of manufacturers, wholesalers, and retailers are included. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented in group and individual cases.


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