Business and Marketing Management Technology, A.A.S.

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Business and Marketing Management Technology is a two-year business program designed to prepare students for careers in dynamic marketing professions. Any business, firm, or organization that offers products and/or services can only be competitive if it markets its products/services successfully. Specialized occupational training includes internet marketing, consumer behavior, marketing, entrepreneurship, management, advertising, selling, and retail management. Students in the program will complete the CPAS exam.

Freshman Year

First Semester

MMT 1114 - Principles Of Marketing 4 Credit Hours
MMT 1313 - Selling 3 Credit Hours
MMT 2213 - Principles Of Management 3 Credit Hours
MMT 1712 - Marketing Seminar I 2 Credit Hours
MMT 2513 - Entrepreneurship 3 Credit Hours

Total Credit Hours: 15

Second Semester

MMT 1123 - Marketing Management 3 Credit Hours
MMT 1413 - Merchandising Math 3 Credit Hours
MMT 1223 - Consumer Behavior 3 Credit Hours
MMT 2423 - Retail Management 3 Credit Hours
BOT Computer Elective 3 Credit Hours

Total Credit Hours: 15

Career Certificate Exit Point

Sophomore Year

First Semester

BAD 2413 - Legal Environment Of Business 3 Credit Hours **
MMT 2323 - Internet Marketing 3 Credit Hours **
Math/Science Elective 3 Credit Hours
ENG 1113 - English Composition I 3 Credit Hours
SPT 1113 - Public Speaking I 3 Credit Hours

Total Credit Hours: 15

Second Semester

MMT 1722 - Marketing Seminar II 2 Credit Hours **
MMT 1324 - Advertising 4 Credit Hours **
MMT 2233 - Human Resource Management 3 Credit Hours **
Humanities/Fine Arts Elective 3 Credit Hours
Social/Behavioral Science Elective 3 Credit Hours

Total Credit Hours: 15

Note(s):

** Courses required in addition to Career Certificate courses for Technical Certificate.

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Business and Marketing Management Technology, A.A.S.

Freshman Year

First Semester

Total Credit Hours: 15

Second Semester

Total Credit Hours: 15

Career Certificate Exit Point

Sophomore Year

First Semester

Total Credit Hours: 15

Second Semester

Total Credit Hours: 15

Note(s):