Marketing Management Technology, A.A.S.

The Marketing Management Technology program prepares students for careers in marketing, sales, and business management by providing a practical foundation in marketing principals and business operations. The program emphasizes the development of marketable skills that support employment in various business and service industries. Coursework includes instruction in marketing fundamentals, consumer behaviors, digital and social media marketing, entrepreneurship, and more. Students learn to apply marketing and management concepts using current technologies and industry-relevant tools. The program integrates classroom learning with real-world applications to help students develop problem solving, communication, and teamwork skills as well as an understanding of ethical and legal business practices. Graduates are prepared for entry-level positions in marketing, sales, retail management, and related business fields, or for continued study in marketing or business programs.